Sonia Parol Appointed Senior Associate Director

Sonia Parol appointed Senior Associate Director

October 9th, 2018 Posted by All, Senior Living

We have appointed Sonia Parol as Senior Associate Director. As part of her new role, Sonia will be looking to develop strategic business partnerships, further expanding our workload into care and residential, as well as exploring opportunities for the use of innovative solutions such as modular construction.

Sonia, who has worked for Urban Edge for the last two years as our Head of Care and Specialist Residential, has overseen our continued growth into the care sector and has led the design and delivery of several major senior living projects, including Bishopstoke Park, an innovative retirement village for Inspired Villages Group, recently shortlisted in the British Homes Awards Best Community Living category.

Prior to joining the Urban Edge team Sonia was also leading large-scale residential and PRS schemes in the rg+p office in Leicester. She has a breadth of experience from working on both sides of the globe, including multi-residential, specialist housing and mixed-use projects in the urban living sector. Between 2009-2011 Sonia was the Practice Manager in an award-winning practice in Sydney where she worked on high-end residential and aged care projects.

Sonia said: “I have always shared the strategic vision of the Directors and I am excited to now be playing a part in the continued growth of Urban Edge. This includes further expansion into areas for which I have a strong passion, such as intergenerational urban living, the repurposing of retail and identifying innovative solutions for care and retirement living models, such as modular construction. I am looking forward to – and would warmly welcome – discussions with forward-thinking developers, operators and contractors in these fields.”

Russell Gay, Director at Urban Edge, added: “This promotion recognises not only the hard work and innovative thinking that Sonia has shown over recent months, but also the obvious passion she has for the retirement sector. We are delighted that Sonia will be playing a larger part in the forward momentum of our business.”