Alex, the lead architect on Valley Retail Park in Croydon, tells the story of how a once-forgotten space was brought back to life. From design challenges to proud moments, Alex shares what it really took to turn this retail park into a buzzing destination for the community.
When the client, Abrdn, approached us to redevelop Valley Retail Park in the London Borough of Croydon, they had a clear and exciting brief: a wholesale redesign of a dated and underutilised retail park in a prominent location. For me, as an architect, it was the perfect opportunity. The project offered complete design freedom and flexibility, allowing us to create a contemporary scheme that would entirely transform and elevate this space into what is now a buzzing retail destination in the heart of Croydon.
What Made the Project Unique
This was more than just a refurbishment – it was about regeneration. The freedom in the design process meant we could rethink the park entirely, shaping it to meet modern retail needs while also uplifting the surrounding area. Seeing the transformation from a tired space to a thriving community hub has been incredibly rewarding.
Overcoming the Biggest Challenge
One of the most complex aspects of the project was working on a live site. Each unit within the terrace had to be completed before moving on to the next, all while ensuring safety and maintaining design continuity. We achieved this through close coordination with the contractor, holding workshops with tenants, and producing clear, detailed phasing plans and health & safety documentation. This careful planning ensured work could progress smoothly without interruptions.
A Unique Learning Experience
Part of the site presented a different type of challenge, it was heavily laden with existing underground services and high-voltage overhead cables that could not be relocated or buried. These restrictions directly influenced our layouts during the design stage and required careful consideration during construction, as contractors had to operate within reduced height limitations. By working closely with our expert consultants and the client team, we were able to maximise the built envelope while still ensuring safety and maintaining our design vision.
A Project to Be Proud Of
For me, the greatest satisfaction came from seeing the complete transformation of a neglected part of Croydon into a contemporary retail park that now serves the local community and attracts visitors from further afield.
How It Reflects Urban Edge’s Values
This project embodies Urban Edge’s approach to design and delivery: open, continuous communication with the entire team and a commitment to delivering highly complex, technical projects on time and on budget.
One Word to Describe the Project: Regeneration