Valley Retail & Leisure Park, Croydon
Aberdeen Standard Investments
A modernisation of the retail terrace at this first generation retail park on Purley Way in Croydon
We were instructed to develop proposals to modernise the existing retail terrace within this busy retail park in Croydon. The redevelopment updates the terrace façade, reconfigures the DFS unit and amends the parking layout.
The key element was to create a colonnade to link the frontages and drive pedestrians to the cinema and leisure facilities, extending browsing within the shopping park. Double height shopfronts have rationalised the frontage whilst creating a productive public realm separated from the car park. New retail pods, to be delivered in a later phase, will provide a further area to dwell and enjoy coffee whilst shopping.
Landscape development required a more wholesome approach and included a design review of the existing public realm to provide an attractive space not compromised by the numerous constraints. Our landscape team were involved in developing the site masterplan and provided measures to soften the rigidity of the built form and introduced opportunities for wildlife to prosper on site.