Valley Retail & Leisure Park MODERNISATION OF RETAIL TERRACE AT FIRST GENERATION PARK Valley Retail & Leisure Park, Croydon Valley Retail & Leisure Park, Croydon Valley Retail & Leisure Park, Croydon Valley Retail & Leisure Park, Croydon

Our team was tasked with crafting innovative proposals aimed at revitalising the current retail terrace situated within this bustling retail park in Croydon. The primary objective was to introduce modernity to the existing terrace and enhance the overall shopping experience.

The renovation plan encompassed a comprehensive update of the terrace façade, which serves as the visual forefront of the retail park. Additionally, we undertook a strategic reconfiguration of the DFS unit to optimise its spatial efficiency and customer flow. A pivotal aspect of the redevelopment was the revision of the parking layout, designed to improve accessibility and convenience for shoppers.

A central feature of our proposal was the introduction of a colonnade. This architectural element is not merely aesthetic but functional, acting as a conduit that seamlessly connects the retail frontages. Its purpose is to guide footfall towards the cinema and leisure facilities, thereby encouraging extended engagement within the shopping park’s environment.

The design incorporates double‑height shopfronts, which have been meticulously rationalised to present a unified and appealing frontage. This design choice not only elevates the aesthetic quality but also contributes to the creation of a vibrant public realm, distinctly separated from the parking areas.

The landscape development required a holistic approach. Our team undertook a thorough design review of the existing public spaces to ensure the creation of an inviting and functional environment. The aim was to craft a landscape that would be both visually engaging and free from the limitations imposed by existing constraints.

Looking ahead, the introduction of new retail pods is planned for a subsequent phase. These structures are envisioned as cosy nooks where shoppers can pause, savour a cup of coffee and socialise, further enriching the shopping park’s ambience.

134,000 sq.ft

Retail accommodation

1,100 (approx)

Parking spaces

£6,000,000

Development budget